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Salisbury Selected To Host New Interactive Fundraising Event For the American Heart Association

SALISBURY IS ONE OF ONLY 50 CITIES AROUND THE COUNTRY, TWO IN THE STATE

SALISBURY, N.C. — The American Heart Association’s HeartChase is coming to Salisbury next month. This new program boasts a creative way to get involved downtown, have a good time and contribute to an important cause.

Salisbury was selected by the American Heart Association as one of 50 cities in the U.S. to launch this new program, which will take place on Saturday, May 12, 2012 at 10 a.m. at the F&M Trolley Barn.

HeartChase is a new event that allows all participants the chance to have an adventure, without having to leave Salisbury, and raise money to support the life-saving work of the American Heart Association. The adventure takes several teams throughout the city where they are going to have to solve clues to complete checkpoints in the quickest time possible – to beat the other teams and be named as HeartChase champions.

“HeartChase is sort of a cross between the Amazing Race and Minute-To-Win-It – the American Heart Association’s equivalent to Race for a Cure,” said Sandy Moore, Branch Manager of F&M’s Granite Quarry location, and co-chair of the Salisbury HeartChase committee. “It’s going to be a memorable event that will make giving back truly fun.”

Teams of 2-5 people will race around downtown Salisbury competing in activities at “checkpoints” to earn points and win prizes. “Activities” will include anything from doing the limbo to riding a tricycle through a maze to guessing the number of calories in a donut.

Registration for team members is $25 for 18+ and $15 for under 18.

“This is an opportunity for us to both educate and engage people about heart health. Rowan Regional Medical Center is proud to be involved in this inaugural event,” said Robin Baltimore, Director of Marketing & Public Relations at Rowan Regional.

After the race, a home-cooked BBQ lunch will be provided during the awards ceremony (included in the entry fee), where teams will be awarded for most points, quickest finish and best team theme. Awards will include gift certificates to local businesses – everything from Salty Caper pizza to Meroney tickets.

“Almost everyone has been affected by heart disease and thus impacted by the work the American Heart Association does to research new breakthroughs in conquering this disease,” said Paula Dibley, Director of College Relations, Marketing and Communications at Rowan-Cabarrus Community College, and co-chair of the Salisbury HeartChase committee.

For more information on joining a team or volunteering, please visit the Salisbury HeartChase website at http://honor.americanheart.org/heartchase-salisbury. You can also check out more information on the Salisbury HeartChase Facebook page: http://www.facebook.com/Heartchase.Salisbury.

Be it building a literal food pyramid, learning a quick exercise routine or finding things in the community that participants never knew existed, HeartChase is guaranteed to be a lot of fun for all involved.

Rowan Regional Medical Center is the lead sponsor for the event, with F&M Bank and Rowan-Cabarrus Community College taking on the roles of presenting sponsors. The planning committee is still accepting sponsors and contributions for the event and these inquiries can be directed to Amy Smith at amy.smith@rowancountync.gov.

For more information about registering for the event, please visit the Salisbury HeartChase website at http://honor.americanheart.org/heartchase-salisbury or contact Sandy Moore at 704-279-7291 x244.

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