- Race Team Manager
- Account Executive
- Marketing Manager
- Events Coordinator
- Social Media Representative
- Public Relations Manager
- Operations Coordinator
- Racing Mechanic
- Technical Manager
- Series Official
- Travel Coordinator
- Sponsorship Development
- Hospitality Coordinator
Motorsports is a complex sport and varies based on venue (including air and water), level, vehicle, fuel, sponsorships and modifications. The motorsports curriculum is designed to provide students with the knowledge and skills necessary to perform mid-management level functions in motorsports related companies. The program is based on CBTC Annex in Cabarrus County, complete with a motorsports lab that essentially serves as a small, functioning race shop. The lab has everything from current NASCAR-style chassis to computer software and fabrication equipment that allow students to build fenders and take engines apart.
Course work includes instruction in general studies, motorsports fundamentals, principles of management, computer applications, accounting, business mathematics, marketing, advertising and sales promotion, and human relations.
Graduates should qualify for employment or advancement in jobs related to management of motorsports teams, events and activities, as well as production and distribution of motorsports products and services.
Motorsports is a $6 billion dollar industry in North Carolina and Charlotte is its center.
Legend Cars are manufactured in Cabarrus County.
Ninety percent of all NASCAR teams headquartered within 50 miles of Charlotte.
According to Glassdoor, the average salary for motorsports marketing and management is $65,539 in 2015.
The motorsports program at Rowan-Cabarrus was the catapult to my starting my career within the motorsports industry. The knowledge learned along with the contacts made were a valuable asset when establishing myself in the industry. I am happy to be able to come back in this different role and give the guidance that was so impactful in my career to students with the same passion.
While in the Rowan-Cabarrus motorsports program, Doug was a co-op student with the speedway. He is now the Executive Director of Events for Charlotte Motor Speedway.