Embarking on a business venture together can be a thrilling, yet intimidating endeavor for any couple. But newlyweds and Rowan County residents Sara and Nick Freeman are no stranger to taking on adventure together. In fact, it was during the early stages of their relationship when they embarked on a weekend backpacking trip, solidifying their connection and igniting their shared passion for adventure.
This is the story behind their new business, Rivers and Ridges, a fly fishing guide service and outdoor adventure company. With the guidance and encouragement of Meg, director of the Rowan-Cabarrus Small Business Center, Sara and Nick are transforming their dream into a rewarding reality.
Nick and Sara have always had a bend toward entrepreneurship. That’s what drew Sara to the role of Community Manager at the Cabarrus Center for Innovation and Entrepreneurship in 2021.
“I interact with entrepreneurs on a daily basis and they have this mindset of problem solving and thinking outside of the box,” Sara said. “I love being here because the people I’m surrounded by have given me community and inspiration and the drive to move forward.”
For Nick, he didn’t just want to start a business for the sake of it. He wanted to start a business where he would be fueled by the work each and every day. It was a no-brainer to turn their love for fly fishing and exploring nature into a business that would leave a legacy for their family.
“My goal with Rivers and Ridges was always to educate people on fly fishing, but it was also to create a fulfilling career. I never saw myself as a teacher, but it is so rewarding to see clients progress throughout the day as they learn the techniques we teach them.” said Nick.
Sara and Nick both bring hospitality backgrounds to their new venture and have an end goal of establishing a full lodge to align with their vision of creating an inclusive and welcoming environment for all.
As they embarked on their entrepreneurial journey, they faced the challenge of narrowing down their ideas and determining what was feasible for getting started. They turned to Meg at the Rowan-Cabarrus Small Business Center, who became an invaluable source of guidance, encouragement, and practical assistance.
Through the Small Business Center, Sara and Nick had access to resources and programs that proved essential to their success. They utilized templates for creating a business plan, attended informative workshops and were introduced to an accelerator program specific to their industry. The expertise and tailored assistance provided by the Small Business Center enabled Sara and Nick to navigate the early stages of their business with confidence and clarity.
“I don’t think everyone understands starting something from scratch and can immediately support you,” said Sara. “But, Meg has been in our corner from day one. When we have questions, Meg goes back to her desk, makes phone calls and finds resources.”
Once the wheels were in motion for their business, they also found an invaluable mentor in Richard Griggs, owner of local fly shop Carolina Mountain Sports. What began as just a store to stock up on gear later turned into someone who encouraged them with their venture, shared his years of expertise, and became a true mentor and friend.
Now fully operational, Rivers and Ridges focuses on providing memorable experiences for newcomers and families with both half-day and full-day fly fishing trips, all gear provided. While catching fish is an important part of the experience, their secondary goal is to immerse their guests in nature’s beauty in all seasons and create a lasting impact on the next generation.
To connect with Sara and Nick, visit their website, follow them on Facebook and Instagram at @nc_riversandridges or you can email them at info@ncriversandridges.com.
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