• Instructor:   Rob Tufano, Tufano Media Group            REGISTER HERE
• Date: May 4-5, 2023
• Location: RCCC-N, Bldg N110, Room 133
• Time: 8 am – 5 pm
• Total Hrs:16

Crisis Communications in Law Enforcement Course

The Managing the Message Following a Critical Incident course provides law enforcement executives, supervisors and public information officers with strategies to effectively manage both external and internal communications following critical events.

The two-day professional development course instructs attendees how to strategically communicate following officer involved shooting incidents, in-custody death cases, and events that will likely generate negative media coverage and impact community trust.

Course participants are provided proven strategies and techniques that will enable them to communicate confidently, consistently and more effectively.

The course provides:

• Best practices to strategically manage communications following critical incidents.
• Strategic techniques to formulate messaging intended to mitigate negative public perception and exposure following critical incidents.
• Foundations of an effective crisis response including decision criteria and levers of trust.
• Participants will learn the core principles of effective crisis response.
• The course addresses the drivers of trust in the context of fulfilling community and media expectations.
• Participants will learn how to quickly prevent reputational harm with the core expectation that the organization cares.
• Outlining roles, responsibilities, and processes following a critical incident.
• Includes extensive on-camera, scenario-based interviews, and press conferences to ensure participants are provided critical on-camera-coaching and development.
• Examines challenges law enforcement leaders encounter in the areas of crisis management and how those challenges influence community perception and support.
• Group exercises, assessments, and discussion will be conducted to ensure participants grasp of the development material.

Instructor BIO:

The course is instructed by former Charlotte-Mecklenburg Police Department Communications Director Rob Tufano. Rob is a global law enforcement communications strategist who provides public relations support to law enforcement agencies on three continents. Rob has managed communications for some of the country’s most high-profile law enforcement crises. He is a retired New York City Police Officer and former award-winning television news journalist. Rob is a graduate of the Senior Management Institute of Police and operates Tufano Media, one of the country’s only law enforcement public relations agencies.